Are you a start-up founder, working at a start-up, or simply intrigued by the world of entrepreneurship?
Wherever your entrepreneurial spirit lies, the next 300 words of the top 5 do’s and don’ts of start-up marketing is for you!
Starting with the cliché “I quit my corporate job…”, I made that very decision, leaving behind an 18-year marketing career in large corporations to embark on my own entrepreneurial journey. Over the past two years, it has been a whirlwind of excitement, frustration, exhaustion, and exhilaration – often all at once. I’ve pushed myself outside of my comfort zone, embracing new working methods and technologies. Collaborating with passionate entrepreneurs in Hong Kong and beyond has been a privilege, helping them grow groundbreaking ideas into successful businesses. Immersing myself in their products and services, I’ve developed long-term marketing strategies and successfully executed them, expanding my perspective on the potential within my own field of expertise – marketing.
My learnings culminate in the below TOP 5 what not to do and what to do in start-up marketing:
1. AI as a Marketing Tool:
- What not to do: Rely solely on AI for your marketing strategy.
- Do: Combine AI with human expertise in the right context for a powerful tool.
2. Customer Profiling:
- What not to do: Overlook the importance of creating a clear consumer profile from a marketing perspective. This is different from customer profiling from a business angle.
- Do: Conduct comprehensive customer profiling to understand your target audience and how to connect with them.
3. Competitor Strategy Mapping:
- What not to do: Neglect analyzing and mapping competitor marketing and messaging strategies.
- Do: Understand the business landscape to identify opportunities and differentiate your brand.
4. Mapping the Customer Journey:
- What not to do: Ignore designing a customer messaging journey while designing the purchase cycle.
- Do: Tailor your messaging and value proposition to capture potential customers throughout their journey across platforms, enhancing engagement.
5. Learning from Marketing Activities:
- What not to do: Rush launching and marketing activities without proper tracking and analytics.
- Do: Establish robust analytics to assess the impact of your marketing efforts, refine tactics, and avoid ineffective strategies.
Its just been 2 years, its just the start! There is so much more to do and so much more to conquer!
Onwards and upwards!