From Idea to Impact: 5 Marketing strategies for Start-Up Trailblazers

Are you a start-up founder, working at a start-up, or simply intrigued by the world of entrepreneurship?

Wherever your entrepreneurial spirit lies, the next 300 words of the top 5 do’s and don’ts of start-up marketing is for you!

Starting with the cliché “I quit my corporate job…”, I made that very decision, leaving behind an 18-year marketing career in large corporations to embark on my own entrepreneurial journey. Over the past two years, it has been a whirlwind of excitement, frustration, exhaustion, and exhilaration – often all at once. I’ve pushed myself outside of my comfort zone, embracing new working methods and technologies. Collaborating with passionate entrepreneurs in Hong Kong and beyond has been a privilege, helping them grow groundbreaking ideas into successful businesses. Immersing myself in their products and services, I’ve developed long-term marketing strategies and successfully executed them, expanding my perspective on the potential within my own field of expertise – marketing.

My learnings culminate in the below TOP 5 what not to do and what to do in start-up marketing:

1.    AI as a Marketing Tool:

  • What not to do: Rely solely on AI for your marketing strategy.
  • Do: Combine AI with human expertise in the right context for a powerful tool.

2.    Customer Profiling:

  • What not to do: Overlook the importance of creating a clear consumer profile from a marketing perspective. This is different from customer profiling from a business angle.
  • Do: Conduct comprehensive customer profiling to understand your target audience and how to connect with them.

3.    Competitor Strategy Mapping:

  • What not to do: Neglect analyzing and mapping competitor marketing and messaging strategies.
  • Do: Understand the business landscape to identify opportunities and differentiate your brand.

4.    Mapping the Customer Journey:

  • What not to do: Ignore designing a customer messaging journey while designing the purchase cycle.
  • Do: Tailor your messaging and value proposition to capture potential customers throughout their journey across platforms, enhancing engagement.

5.    Learning from Marketing Activities:

  • What not to do: Rush launching and marketing activities without proper tracking and analytics.
  • Do: Establish robust analytics to assess the impact of your marketing efforts, refine tactics, and avoid ineffective strategies.

Its just been 2 years, its just the start! There is so much more to do and so much more to conquer! 

Onwards and upwards!

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