About Us
APJ's Mission
APJ's VIsion
The Founder
Anupama Poduri, a marketing visionary with over 20 years of experience, leads the charge at APJ Consultants. Her expertise spans B2B and B2C landscapes, crafting successful strategies for industry giants like Kellogg's, Diageo, Schneider Electric, Reliance Jio Telecom, and numerous high-growth startups. Fast-paced environments ignite Anupama's passion, and she thrives on collaboration to achieve exceptional business results for her clients.
A lifelong learner, Anupama's curiosity extends beyond marketing. She's actively exploring the exciting world of web3 and crypto, even venturing into learning Mandarin to broaden her horizons.


Driving Engagement
Storytelling: Craft campaigns that tell a story, connecting with customers on an emotional level to build long-lasting relationships.
Multi-Channel Strategy: Employ a multi-channel approach to meet your audience where they are, using data to inform the best channels for engagement.
Lead Conversion Focus: Prioritize strategies that not only attract leads but also nurture them effectively through the sales funnel.
Engagement Metrics: Keep a close eye on engagement metrics to understand what content resonates and adjust strategies accordingly.
Technological Agility: Integrate AI and machine learning to refine targeting, personalize content, and predict customer needs before they arise.
Scaling Horizons
Cultural Competence: Understand and respect cultural nuances and preferences when marketing to international audiences to build rapport and trust.
Local Partnerships: Form strategic alliances with local businesses to gain market insights and enhance credibility.
Adaptability: Be prepared to pivot strategies in response to local market feedback and changes in consumer behavior.
Regulatory Awareness: Stay informed about international regulations and compliance standards to mitigate risks and avoid costly mistakes.
Scalable Processes: Establish marketing processes and systems that can be easily scaled and replicated across different markets without losing effectiveness.

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